Frequently Asked Questions
These are the questions customers ask most often. The in-app help chatbot answers them with your specific dashboard data; this page is the public reference version.
AI Visibility Score
Section titled “AI Visibility Score”How is my AI Visibility Score calculated?
Section titled “How is my AI Visibility Score calculated?”Your score is mention_rate × 60 + infra_health × 40.
- mention_rate — share of AI engine responses that cited your brand across all 5 platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) in the latest weekly run.
- infra_health (infrastructure score) — composite of schema coverage + content depth + llms.txt deployment. Think of it as “how ready is your site for AI citation.”
Bands: 0–20 Critical · 20–40 Limited · 40–60 Building · 60–80 Strong · 80–100 Dominant. Most new customers start in Critical or Limited — that’s normal, not a defect.
What’s a good AI Visibility Score?
Section titled “What’s a good AI Visibility Score?”There’s no universal “good” — it’s relative to your category. Track the trend, not the absolute number. Going from 18 to 24 over four weeks is a healthier signal than holding flat at 60.
Why did my score drop this week?
Section titled “Why did my score drop this week?”Three common causes:
- Query mix changed — the system regenerates 10 queries each week. New queries probe different territory.
- A competitor expanded — they published new content the LLMs picked up, displacing you.
- An LLM updated its training data — periodic refreshes can change citation patterns wholesale.
Open the Weekly Insights card for the diagnosis specific to your run.
Pages to Expand
Section titled “Pages to Expand”What does “thin” content mean?
Section titled “What does “thin” content mean?”A page is “thin” if its depth score is below 40 out of 100. The score is a 0–100 composite of word count, number of headings, and opening paragraph strength. Thin and empty pages don’t get cited because AI engines prefer to quote sources with depth and structure.
How do I expand a thin page?
Section titled “How do I expand a thin page?”Click the page row in “Pages to Expand” — MeetGEO opens an AI-generated outline grounded in your brand identity. Copy it into your CMS, expand the page, publish, then click ↻ Re-scan. Aim for at least 600 words and 3+ H2s.
Why hasn’t my page score updated after I expanded it?
Section titled “Why hasn’t my page score updated after I expanded it?”Three things to check:
- Did your CMS actually publish? Open the page in an incognito window — if the new content isn’t visible there, your CMS hasn’t published yet (cache, draft state, or staging environment).
- Did the page redirect? Some platforms redirect newly-edited pages to a different URL — the score is tied to the original URL.
- Click ↻ Re-scan again — the first re-scan can hit a CDN cache. A second click 30 seconds later usually picks up the fresh content.
If the score still doesn’t move, the page may be served by a JavaScript SPA that hides content from non-browser fetches. Email hello@meetgeo.ai with the URL.
What does the ↻ Re-scan button do?
Section titled “What does the ↻ Re-scan button do?”↻ Re-scan re-fetches the page right now (instead of waiting for the next weekly update) and re-measures content depth. It updates the score and badge in ~3 seconds. Use it whenever you’ve just expanded a page in your CMS and want to see the result immediately. It does NOT update schema or call any AI engine — it’s a lightweight content remeasurement.
llms.txt
Section titled “llms.txt”What is llms.txt and does it actually matter?
Section titled “What is llms.txt and does it actually matter?”llms.txt is a proposed standard for telling AI engines which content on your site to prioritize. It’s a markdown file at your site root (yourdomain.com/llms.txt).
Adoption among major AI crawlers is currently low — based on what MeetGEO observes in customer site logs, AI engines aren’t yet routinely fetching the file as part of their citation work. MeetGEO still generates and deploys yours (auto-deploy each Sunday) because the cost is near-zero and it’s reasonable future-proofing. But the heavy lifters for AI citation are schema markup, FAQPage schema, brand identity consistency, and answer-first content depth — not llms.txt.
Full assessment → · What actually moves the needle →
How do I customize my llms.txt?
Section titled “How do I customize my llms.txt?”Open the Guide Your llms.txt form on the dashboard and fill in any of:
- Business description — your one-paragraph self-description
- Priority content — page paths or topics you want emphasized
- Emphasis — explicit instructions like “always lead with our wholesale program”
- Exclusions — page paths to omit
The first time you save guidance, MeetGEO generates a preview before deploying. After you approve once, future regenerations auto-deploy each Sunday.
Schema deployment
Section titled “Schema deployment”What is JSON-LD schema and why does MeetGEO deploy it?
Section titled “What is JSON-LD schema and why does MeetGEO deploy it?”JSON-LD schema is structured data embedded in your pages that tells AI engines exactly what each page is about. MeetGEO uses an entity-graph approach: every page links to your Organization and WebSite entities via canonical @id references, so AI engines build a coherent knowledge graph of your brand.
Brand Mentions & Competitors
Section titled “Brand Mentions & Competitors”How are competitors detected?
Section titled “How are competitors detected?”Each Monday at 03:00 UTC, MeetGEO sends 10 category-relevant queries to all 5 LLMs and analyzes every response for brand names. Claude Haiku extracts each mention with sentiment, position-in-response, and which other brands it appears alongside.
You can also pre-supply Known Competitors in onboarding so spelling variants and brand-family relationships get detected correctly.
What does “Positioned as primary recommendation” mean?
Section titled “What does “Positioned as primary recommendation” mean?”Primary recommendation = the share of mentions where the LLM positioned that competitor as its top suggested answer, not just a passing reference.
A brand with 50 mentions but only 10% primary rec is name-dropped a lot but rarely the LLM’s “go-to.” A brand with 30 mentions and 80% primary rec is much more dangerous — they’re displacing you at the moment of decision.
The “Sort by: Recommended First” toggle on Top Competitors ranks by mentions × primary_rec_pct.
Connections
Section titled “Connections”How do I connect WordPress?
Section titled “How do I connect WordPress?”Three steps:
- From the dashboard, click Connect Platform → WordPress. MeetGEO issues a one-time connect code.
- Download the MeetGEO Connector plugin from the dashboard, then in your WordPress dashboard go to Plugins → Add New → Upload, select the plugin zip, and activate it.
- In WordPress, go to Settings → MeetGEO and paste the connect code.
If you’re on managed hosting (Pressable, WP Engine, Kinsta) and Plugins → Add New is locked, email hello@meetgeo.ai for SFTP install help.
Trial & Billing
Section titled “Trial & Billing”How long is the free trial?
Section titled “How long is the free trial?”7 days, no credit card required. On day 7 the dashboard locks and shows a Subscribe button — clicking it opens Stripe Checkout where you can pick a plan.
Until you subscribe, schemas + llms.txt files already deployed to your site stay in place. For pricing details, see meetgeo.ai/pricing or email hello@meetgeo.ai.
Troubleshooting
Section titled “Troubleshooting”My dashboard says “WordPress connection lost” — what do I do?
Section titled “My dashboard says “WordPress connection lost” — what do I do?”Common causes:
- Plugin was deactivated — check WordPress Plugins page, reactivate MeetGEO Connector.
- Site went into maintenance mode — common during host migrations.
- Firewall is blocking us — managed hosts (Pressable, WP Engine) sometimes block outside requests; whitelist
meetgeo.aifrom the host control panel. - The connect code expired — re-issue from Dashboard → Settings → Connections → Re-connect.
If none of those: email hello@meetgeo.ai with your domain.
A page on my “Pages to Expand” list shows “EMPTY” but my page has content — what’s wrong?
Section titled “A page on my “Pages to Expand” list shows “EMPTY” but my page has content — what’s wrong?”Three causes:
- The page loads its content dynamically — common on Shopify Hydrogen and Next.js sites. The content isn’t visible until the page fully loads. Click ↻ Re-scan to retry.
- The page is blocking our scanner — some Cloudflare security rules or paywall plugins block automated page reads. Add
MeetGEO-Analyzerto your allowed user agents. - The page is genuinely empty — a placeholder or coming-soon page. Add real content (>50 words) and re-scan.
If you’ve ruled all three out, email hello@meetgeo.ai with the URL.
Have a question that isn’t here? Ask the in-app help chatbot (bottom-right of the dashboard) — it answers grounded in your specific dashboard data — or email hello@meetgeo.ai.