How to expand a thin page
You opened your dashboard. The “Pages to Expand” card lists 4 pages below moderate. You want to fix one. Here’s the workflow.
1. Click the page row
Section titled “1. Click the page row”Click any row in the Pages to Expand card. MeetGEO opens an expansion drawer and generates a custom outline based on your brand identity and the topics your site covers.
The drawer typically takes 5–15 seconds to populate.
2. Read the AI-generated outline
Section titled “2. Read the AI-generated outline”The drawer shows:
- Section headings (H2s) — what LLMs expect for this page type. For a contact page, that’s typically “Get in touch,” “Office locations,” “Hours,” “FAQs.” For an about page, it’s “Our story,” “Mission,” “Team,” “Values.” Type-aware.
- Talking points per section — written in your brand’s voice (inferred from existing site content + brand description)
- Tone guidance for the lede — the first paragraph is weighted heavily in depth scoring; the outline tells you what shape works
3. Copy the outline into your CMS
Section titled “3. Copy the outline into your CMS”The outline is structured markdown. Paste it into your CMS as a starting point, then expand each section with your own content. It’s a framework — fill it in, don’t publish it as-is.
Aim for:
- 600+ words minimum
- 3+ H2 sections
- First paragraph ≥ 80 characters that summarizes the page’s core claim
4. Publish
Section titled “4. Publish”Make sure your CMS actually publishes the change to the live URL. Common gotchas:
- WordPress drafts (click Update, not Save Draft)
- Shopify pages with publishing dates set in the future
- Headless CMSs that need a separate deploy step
- Vercel sites where the change is committed but not yet pushed
5. Click ↻ Re-scan
Section titled “5. Click ↻ Re-scan”Back on the dashboard, hit the ↻ Re-scan button on the row. MeetGEO re-fetches the page in real time (works on dynamic pages too), recomputes depth, and updates the score in ~3 seconds.
Expected outcomes:
- Score crossed into Moderate or higher — row drops off the list with a toast: ”
is now - Score went up but still thin — row stays, badge updates: “Updated to
/100 — still - Score didn’t change — toast: “No change yet — your CMS may not have published the expanded content. Re-scan again in a minute.”
6. Repeat
Section titled “6. Repeat”Most sites have 3–10 pages flagged for expansion in the first month. Working through them in priority order (lowest scores first) gives the biggest score improvement per hour spent.
Why fixing thin pages matters
Section titled “Why fixing thin pages matters”Thin pages are the cheapest infrastructure win in GEO. They don’t require schema changes, platform reconnection, or LLM behavior shifts. They’re just content depth — work you control fully.
Each expansion typically adds 1–3 points to your AI Visibility Score (through the infrastructure portion of the formula). Expanding 5 thin pages can move you from Critical to Limited, even before any AI citation changes.
What if the score stays at 0 even after expanding?
Section titled “What if the score stays at 0 even after expanding?”See the FAQ entry on EMPTY pages — usually means our page scanner is being blocked, or the page loads its content dynamically after the initial load. Quick fix: ↻ Re-scan a second time 60 seconds later. Most cases resolve.